GRAPHIC IDENTITY
Formalising and asserting your graphic identity
Context
Until now, Sourcevoltion, an HR consultancy based in Canada, had not explicitly established its visual identity. To remedy this shortcoming, I was tasked with defining the graphic identity and creating the graphic charter document.
Until now, Sourcevoltion, an HR consultancy based in Canada, had not explicitly established its visual identity. To remedy this shortcoming, I was tasked with defining the graphic identity and creating the graphic charter document.
My job
Art direction
Art direction
Contributions
/ Benchmark & marketing study
/ Visual identity creation
/ Creation of a graphic charter
/ Presentation to client management
/ Adaptation of the various media to the new visual identity
/ Benchmark & marketing study
/ Visual identity creation
/ Creation of a graphic charter
/ Presentation to client management
/ Adaptation of the various media to the new visual identity
