DYNAFIN CONSULTING
Shaping the future of financial services
The opportunity
Based in Brussels and expert in financial services, Dynafin carries out projects and manages companies in key sectors of the global economy.
Initially, Dynafin contacted me to redesign its visual identity, before looking to overhaul its website. The company had found that its graphic identity was out of step with its high-level expertise and recognized leadership in financial innovation.
My job
Art direction, UX/UI design, project manager
Art direction, UX/UI design, project manager
My contributions
/ Facilitating customer meetings
/ Creation and presentation of creative ideas
/ Logo redesign
/ Creation of graphic charter
/ Website redesign
/ Creation and presentation of creative ideas
/ Logo redesign
/ Creation of graphic charter
/ Website redesign
Graphic identity
Logo
The first stage of the redesign was to change the logo.
This logo was created by the founder and particular care was taken to involve Dynafin's management in order to facilitate its evolution.
This logo was created by the founder and particular care was taken to involve Dynafin's management in order to facilitate its evolution.
Old Dynafin logo
The logo has been simplified across the board. The shading and entangling effects of the symbol have been removed. The most significant change concerns the colours: initially based on a violet palette, the logo now adopts a light golden hue combined with a deep navy blue.
Symbol evolution process
New logo
Video presentation of the new logo
Graphic guidelines
The graphic charter was drawn up once the logo had been approved by the customer. This clearly defines the upmarket direction taken by Dynafin with this graphic redesign. It also includes a set of fonts, colour palettes and templates to help with its use.
Website
The website was a group effort over several weeks. After an in-depth benchmark and the creation of personas, various workshops were held to determine the site's new content and optimise the interface for an optimal user experience.
The site was designed to be suitable for all screens.
The site was designed to be suitable for all screens.
